The Brickhouse Gym offers effective one-on-one physical training and group classes. The owner wanted a logo that was modern and very strong, but not so strong that it would scare off potential female clients. The solution uses a modified version of neutraface with a few embellishments, including a speckle pattern that is reminiscent of small pits on the surface of bricks.
DISCLAIMER – Brickhouse Properties in Kentucky has stolen this logo and begun using it as their own with minor modifications, including changing “gym” to “properties”, and putting a wolf on it. I had nothing to do with this blatant plajarism.