The Brickhouse Gym offers effective one-on-one physical training and group classes. The owner wanted a logo that was modern and very strong, but not so strong that it would scare off potential female clients. The solution uses a modified version of neutraface with a few embellishments, including a speckle pattern that is reminiscent of small pits on the surface of bricks.
Fun Fact – Brickhouse Properties in Kentucky loved this logo so much, they decided to slap a wolf on it and call it their logo. Copyright infringement is the sincerest form of flattery I suppose? 😆