Axiom grew from a summer only, cottage specific handy man company, to a leader in the construction industry. The client came to me with an existing logo that had a decent concept, but lacked some of the finer details of design. Under ideal circumstances, the logo would have been taken back to the drawing board to find the perfect solution, but it had already been used in materials like embroidered work shirts, truck decals, and the like. So if the logo was going to receive a facelift, it would have to be subtle.
I made small adjustments to the alignment of the elements and replaced the font with a cleaner slab serif. All the letters remain in their original positions.random project