This project was one component of a larger campaign. I decided to pair up an uncool product like freestyle yoyos with a cool brand like DC Shoes. The campaign is intended to bring YoYo’s back into fashion, targeting the 10-16 market.
Audio credits: A-Ha – Manhattan Skyline, Radio Jolly – Prego Amore (A Capella)
Elements created with Photoshop, Illustrator and Cinema 4D. Animated with After Effects.
If you're interested in discussing this project or how we could work together, please get in touch at firstname.lastname@example.org