This project was one component of a larger campaign. I decided to pair up an uncool product like freestyle yoyos with a cool brand like DC Shoes. The campaign is intended to bring YoYo’s back into fashion, targeting the 10-16 market.
Audio credits: A-Ha – Manhattan Skyline, Radio Jolly – Prego Amore (A Capella)
Elements created with Photoshop, Illustrator and Cinema 4D. Animated with After Effects.
Published: June 11, 2007
If you're interested in discussing this project or how we could work together, please get in touch at email@example.com